Planning was taken so seriously, directing almost all the club’s cash, effort and dedication towards the venture, that the team was no longer a priority. Because of that, Tricolor suffered a thirteen-year dry spell. After making the Morumbi dream come true, the 1970s were marked by the team’s victorious come back. Paulista champions in 1970, 1971, and 1975.

And most importantly: it was the decade in which São Paulo FC transcended the State’s borders and became a national team, after winning the 1977 Brazilian Championship.

While the 1970s were immortalized as the beginning of new titles, the 1980s represented a true stampede: Paulista champion in 1980, 1981, 1985, 1987 and 1989, in addition to the second Brazilian Championship title in 1986. It would have been the club’s best decade if not for the 1990s. In addition to the regular national and regional titles, São Paulo FC literally went on to conquer the world.